Our story

How We Started

Our Story

In 2017, husband and wife team Ibrahim Ali and Iqra Isphahani founded the brand 786 ​Cosmetics. Born from the need for quality halal or water permeable products, they ​decided to start a cosmetics line focused on finding the right formula that upheld Islamic ​requirements without sacrificing quality. Setting out to develop an inclusive brand that served an undervalued market, ​highlighting diverse cultures through their unique naming system, they bottled Muslim ​and non-Muslim cities into nail polish. Now sold in 20+ countries and reaching ​customers worldwide, 786 has grown to become a globally recognized brand.

Founded in 2017

Located in Greater Chicago Area -  Schaumburg, Illinois

Owners Ibrahim Ali & Iqra Isphahani, two Pakistani-Americans looking to ​create an inclusive brand to that also serves their Muslim community

786's Purpose: provide superior products and the opportunity of ​accessibility to those who
haven't always been considered within the ​mainstream beauty market

"We are creating products that provide an effortless, safe, and ​natural opportunity for Muslims to practice their beliefs and ​beauty routine holistically." - Iqra & Ibrahim

786 is famous for its innovative water permeable nail polish formula that is ​vegan, halal, and cruelty-free. No need to sacrifice quality for a healthy ​alternative to standard nail polish.